Monday, April 6, 2015

Demo Reel Review



Smooth transitions. It didn't feel long. Had a variety of shots. Love the way he presented himself, but wish that he had contact info. However, the logo was really appealing. Even though they're different material, they all feel connected. I'm sure it's because of the transitions that he used.



Relied heavily on the music. Beautiful shots, but some of them felt too rushed. I liked the idea of having one of the shots play as the brand is the main focus. It highlights you and your work.



Put down their strongest pieces. Never a dull moment, continues to flow. The moment one part seems to lose interest, it shifts to a different scene. Eva López really wanted the viewer to focus on the animation style before revealing her name at the end of the video. Variety of shots and moods from super dynamic action scenes to everyday life.



I was really baffled by the preview pictures, and, I'm not going to lie, it caught my interest. Bold name and title to really push that UMPF. Contrast in dynamic with each scene. Focuses on the pacing and the transition. Also, nice touch of humor at the end of the video (it's not his fault, it's the media's fault for repeating that scene a billion times).




I felt like some of the shots they included weren't as strong as some other shots. The name is too small and it's not even long enough to read in the beginning. Then you can notice how much the camera shakes/moves without it being smooth. There are some shots where you're just admiring it (i.e. the arrow towards the screen), but other times it feels completely unnecessary to show (all the frontal facial shots). I also didn't understand the text. Were they trying to say that it was from a certain film they made? Because one of the words included "festival" and I was confused as it was for an advertisement or a demo reel. Towards the end, it was great! Those shots were great! But I feel like they relied on the audio too much. Also, their name is waaay too small. Compared to the "Identity" fonts, "The Big Bad" seems to be swept under the rug.



It felt really disconnected. Suddenly it was actual footage??? beginning showed the information, but it was so fast that it was like "I didn't get a chance to read your name"'



Text is bland. Everything is centered in the middle when she introduces herself. The text of her role becomes hard to read on the left corner. Goes on for too long for someone who seems to be new at the game??? Other that or the material she presents isn't as strong as other parts. Not sure about the bits with animation? I don't see how that fits the overall theme?

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